Question 1



A data warehouse is:

Answer

a process that uses powerful statistical and mathematical techniques to analyze
vast amounts of data.

a system that gives managers access to large amounts of data and the processing
power to convert the data into high quality information.

organization-wide database
providing a centralized location for storing data gathered from sources both
internal and external to the organization.

the process of going beyond a company’s firewall to store data and run
applications. 

5 points 

Question 2



_____ are skilled computer users who try to gain unauthorized access to other
people’s computers.

Answer

Cyberstalkers

Phishers

Hackers

Networkers

5 points 

Question 3



The two broad categories of software are:

Answer

text files and data files.

resident software and alien software.

system software and
application software.

entertainment software and work-related software.

5 points 

Question 4



The _____ requires senders of unsolicited commercial emails to label their
messages as ads and to tell the recipients how to decline future messages.

Answer

Right to Privacy Act of 2005

CAN-SPAM Act of 2003

Deceptive Unsolicited Mail Policy (DUMP) Act of 2002

STOP-SPAM Act of 2004

5 points 

Question 5



_____ is software installed often erroneously on a computer which might log
each keystroke in an effort to capture passwords and user names to accounts.

Answer

Screenware

Freeware

Spyware

Adware

5 points 

Question 6



_____ is an Internet marketing strategy that attempts to involve customers and
others not employed by the seller in activities that promote a product.

Answer

Viral marketing

E-tailing

Multilevel marketing

Backdoor marketing

5 points 

Question 7



_____ are the raw facts and figures businesses collect.

Answer

Data

Information

Push technology

Warehousing

5 points 

Question 8



_____ is unsolicited commercial emails, usually sent to a large numbers of
people with little regard to the user’s interest in the product or its
promotion.

Answer

Spam

Cyberware

Filterware

Adware

5 points 

Question 9



_____ are Internet-based companies specializing in securing the electronic
transfer of funds.

Answer

ETFs

E-Funds

Cybermonetizers

Cybermediaries

5 points 

Question 10



_____ e-commerce involves the purchase of consumer goods and services,
including clothing, music, and even investments, by individuals.

Answer

4P

B2C

B2B

B ’n C

5 points 

Question 11



Improvements in _____ are key to achieving a competitive advantage because the
firm is then able to improve efficiency and effectiveness.

Answer

feedback

product improvements

product development

quality

5 points 

Question 12



In operations management, quality is defined in terms of:

Answer

the ratio of cost to output.

how well a product
satisfies the preferences of customers.

the number of defects per thousand units of output.

the Baldrige Quality Index.

5 points 

Question 13



A(n) _____ is a set of activities or steps that combine inputs to create a good
or service.

Answer

network

process

ERP

forecast

5 points 

Question 14



_____ is concerned with all of the activities involved in creating goods and
services and the distribution of those goods and services to customers.

Answer

Marketing science

Information management

Management science

Operations management

5 points 

Question 15



As the owner of a small manufacturing company that employs several workers, you
are considering moving your business to a new area. One major concern you might
have is _____ in the new area.

Answer

locating close to the market

availability of labor

the number of professional sports teams

changing your suppliers to one’s located

5 points 

Question 16



_____ involves arranging for other organizations in the supply chain to perform
functions that were previously performed internally.

Answer

Outsourcing

Vertical disintegration

Horizontal integration

Pre-sourcing

5 points 

Question 17



_____ is/are reprogrammable machines that can manipulate materials, tools, and
parts to perform a variety of tasks.

Answer

Robots

Automation

Drones

Diverters

5 points 

Question 18



In operations management, _____ means completing tasks or producing products
that create the greatest value.

Answer

effectiveness

efficiency

satisficing

expertise

5 points 

Question 19



_____ are consumed when and where they are produced, and they often require the
customer to be actively involved in their production.

Answer

Goods

Services

Products

Processes

5 points 

Question 20



Services are:

Answer

consumed where they are
provided.

shipped.

produced independently of the consumer.

stored in an inventory.



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