performance management and establishing value propositions. You may discuss this theoretically.

http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_MAG_Strategy_Mapping_March07.pdf

Your essay should be 4 pages long and include the following: 

Introduction: In this part of your essay you will need to introduce your topic and provide a very brief overview of the key points you plan to make in your paper. 

Analysis: In this section you will present the actual comparison and contrast between BAA’s approach to the Balanced Scorecard.

Conclusion: Wrap up your argument with a clear and cogent synopsis of your findings.


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