Company G 3-Year Marketing Plan
Company G 3-Year Marketing Plan Assessment Code: Student Name: Student ID: Date: Mentor Name: Table of Contents Introduction . 3 Mission Statement 3 Product Support of Mission Statement 3 Product Classification . 3 Target Market 3 Analysis of Competitive Market 4 Competitive Rivalry . 4 Threats from New Entry . 4 Threats from Buyers Power . 4 Threat from Suppliers . 4 Threat from Substitutes . 5 SWOT Analysis . 5 Strengths . 6 Weaknesses . 6 Opportunities . 6 Threats . 6 Marketing Strategies . 7 Product Objective . 7 Distribution Objective . 7 Price Objective . 7 Promotion Objective . 7 Marketing Strategies . 7 Product Strategies . 7 Distribution Strategies . 7 Price Strategies . 8 Promotion Strategies . 8 Tactics and Action Plan . 8 Product Action Plan . 8 Distribution Action Plan . 8 Price Action Plan . 9 Promotion Action Plan . 9 Monitoring Procedures . 9 AFTER PAYMENT ENTER PASSW...