Company G 3-Year Marketing Plan

Company G
3-Year Marketing Plan
Assessment Code:
Student Name:
Student ID:
Date:
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Table of Contents
Introduction. 3
Mission Statement 3
Product Support of Mission Statement 3
Product Classification. 3
Target Market 3
Analysis of Competitive Market 4
Competitive Rivalry. 4
Threats from New Entry. 4
Threats from Buyers Power. 4
Threat from Suppliers. 4
Threat from Substitutes. 5
SWOT Analysis. 5
Strengths. 6
Weaknesses. 6
Opportunities. 6
Threats. 6
Marketing Strategies. 7
Product Objective. 7
Distribution Objective. 7
Price Objective. 7
Promotion Objective. 7
Marketing Strategies. 7
Product Strategies. 7
Distribution Strategies. 7
Price Strategies. 8
Promotion Strategies. 8
Tactics and Action Plan. 8
Product Action Plan. 8
Distribution Action Plan. 8
Price Action Plan. 9
Promotion Action Plan. 9
Monitoring Procedures. 9

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